When it comes to beauty products, the most common categories include lipstick, eyeshadow, concealer, and highlighter. These makeup staples are essential for any woman. These products can transform your everyday look, and many are so popular that they are sold at an astonishing rate. Let’s look at some of the most popular products and the brands that make them.

Lipstick

Lipsticks are one of the most used make up products. They come in a variety of types from sheer glosses to long-lasting liquid lipsticks. And the colour range is almost endless from bright red to muted nudes. You can even find black lipstick! Here are some of the top brands to try out.

Maybelline is the world’s most popular lipstick brand, worth $18 billion. This brand has lipsticks in different shades and is available in nearly every country. Its lipsticks are one of the most popular make up products in the world and don’t smudge or transfer.

Eyeshadow

In the world of makeup, the most popular eyeshadow products have become cult favorites. There are over 7,000 five-star reviews for Anastasia Beverly Hills’ Modern Renaissance Eye Shadow Palette on Sephora. Another one of the most popular eyeshadow products is a $3 palette that went viral on TikTok in early 2020. What makes these products so popular? The formulas they contain are extremely creamy and pigmented, so you can create beautiful, natural-looking looks with minimal effort.

If you are looking for a palette that has more than just a couple colors, consider the Nars Voyageur Eyeshadow Palette. This palette offers 40 shades, including six wearable colors. Another popular eyeshadow palette is the Essence Like Wild Nature Earth Eyeshadow Palette, which has more than 200 reviews on Amazon. The Ace Beaute Slice of Paradise Eyeshadow Palette is another popular choice for its vibrant colors.

Concealer

Concealer is an essential makeup product that covers up blemishes and evens out the skin’s tone. It’s a versatile product that can also be used to cover dark spots and reduce acne scars. Its hydrating and weightless formula blends nicely to create a natural finish.

There are many types of concealer to choose from, and it’s important to find the right one for your skin type. If you have oily skin, choose a matte formula; dry skin should choose a dewy formula. For dry skin, choose a dewy or satin formula. Concealer is a great alternative to foundation, which is not always necessary. It can cover blemishes and uneven skin tone, and can be applied to the entire face.

Highlighter

Highlighter comes in many different forms. Some are creams, while others come in liquid form. The former gives your skin a sheer, natural glow while the latter gives it an intense, metallic finish. Either way, highlighters are a key part of your make up routine and can be used to give your face a glowy appearance.

A popular highlighter is one that can be applied with a doe-foot applicator. Benefit has one that glides on the skin like silk and leaves a dewy finish that lasts for hours. Benefit’s highlighter is more noticeable than the one from Chanel, but its creamy formula makes it a great everyday product for everyday wear. Benefit also has a highlighter that has been endorsed by Gwyneth Paltrow.

Bronzing powder

Bronzing powder is a great way to add colour to your face and contour. It’s also a versatile product that can be layered for a more natural finish. This product has been around for more than 30 years, and has been a staple of make up artists’ kit.

Bronzing powder can be found in a variety of shades and is easy to apply. It’s also lightweight and blends easily into skin. Most testers said it needed just a tiny amount to achieve the desired colour.

Eyeliner

Eyeliner is one of the most important and versatile makeup products for every girl. While it is widely available in several shades, many of them only come in black or brown. Luckily, more brands are branching out into bold, dark jewel tones and even vibrant hues.

There are many types of eyeliner, and each one has its own unique characteristics. White eyeliner is a popular option, as it gives a wide-awake look. Some of the top-selling white eyeliner products include the jane iredale Eye Pencil in White and the Mirabella Eye Definer in Frost.